Thirty years ago Erno Rubik took a puzzle he had been tinkering with and turned it into the must-have brain twister toy, the Rubik’s Cube.

The original was hard enough with its confounding little “cubies,” as the competitive Rubik’s solvers call them. Now, a company called Techno Source gives you Rubik’s TouchCube. The latest version of the cube doesn’t require twisting and turning the colored layers at all. Merely the soft swipe of a single finger across its surface will do it. It’s a Rubik’s Cube for the iPhone age.

The TouchCube ($150) goes on sale in October, but not at the same toy stores that stock its distant cousin. The TouchCube will be available from Best Buy, as well as Amazon.com and Hammacher.com.

It’s a little larger and heavier than the original, which hit the mainstream in 1980 and costs a mere $10 now. It rests on a small stand that also serves as a charger.

There are small icons on each side of the TouchCube that serve various purposes with a deft double-click. One icon turns it on. Another scrambles the cube, and another gives you a hint what your next move should be.

There’s even a solve button that will finish the cube for you, making each side one color. The TouchCube makes sounds when you slide your finger across a row of colors, a racheting noise that is supposed to represent the turning of internal gears.

Alas, the original remains more fun.

Here’s why.

First, this touch-sensitive cube is too sensitive. It’s too easy to accidentally swipe your finger across a row of colors and move them while you’re simply trying to turn the cube in your hands to plot your next move. There’s an undo button that will reverse your most recent move, but by the time I used it I got confused and forgot what position I was trying to improve upon.

Another drawback is that the TouchCube responds only to the finger swipe on the layer of the cube facing up, the top layer. With the original, good cubers can twist the back, sides, front and bottom without having to look at those layers. Once you get good at solving the original cube, this is a common way to maneuver it. It’s not possible with the TouchCube.

I can solve the original cube in under a couple of minutes when I’m warmed up. But the new TouchCube left me frustrated for more than 10 minutes. Not because I was puzzled and in search of a solution, but because of all the accidental twisting moves I had to undo and correct.

It’s a conversation starter for sure, but the TouchCube pales next to the original Rubik’s Cube, which had both a mental and tactile appeal.

Sony HTCT500 3.1 Speaker System with Complete Built-In A/V Receiver?
Onkyo HT-RC160 7.2-Channel A/V Surround Home Theater Receiver?
Logitech X-540 5.1 Speaker – Perfect for games, movies, music ect.
Sony HTS-S360 5.1 channel Home Theater System
Sony BRAVIA DAV-HDX589W 5.1-Channel Theater System
Onkyo TX-SR607 7.2-Channel A/V Surround Home Theater Receiver
Pioneer VSX-1019AH-K 7-Channel A/V Receiver
Sony STR-DH800 7.1-Channel Audio Video Receiver
Canon PowerShot SX20IS 12.1MP Digital Camera
Lasonic LTA-260 ATSC Digital to Analog TV Converter Box
Sony STR-DH500 5.1-Channel A/V Receiver
Samsung UN55B8000 55″ LED HDTV Very good
Canon PowerShot SX120IS 10MP Digital Camera
Optoma HD20 High Definition Initial impressions
Sony BDVE300 5.1-Channel Blu-ray Disc Player Home theater System
QuietComfort 15 Acoustic Noise Cancelling headphones
Sonos BU250 Multiroom Music System
Sony DAV-HDZ273 DVD 6 Channel Home Theater System
Onkyo HT-RC180 7.2-Channel Surround Home Network Receiver
Samsung HT-BD3252T/XAA Blu-ray Home Theater System
Pyle PTA1000 1000W Professional Power Amplifier
Klipsch IMAGE S4i Premium Noise-Isolating Headset
Logitech Harmony 700 Remote Control
Samsung UN46B8000 Excellent Clear Picture
Sonos CR200 Multiroom Music System Controller
Dayton DTA-1 Class T Digital Amplifier 15 WPC
AR ARIR200 Tabletop Wi-Fi Internet Radio with Alarm
AKG K 272 HD High Definition Headphones
AKG K 340 In-Canal Bud Headphone
AKG K 518 LE Limited Edition Folding Headphones
Sony STR-DN1000 7.1-Channel Audio Video Receiver
Logitech Harmony 900 Remote Control